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www.addic7ed.com
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Trust me s01e01
all hell the victors
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Chris craft crossair...
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With the standard 560 horse power
v-8 engine...
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25 knot cruising speed,
spaceship cocpit
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And luxurious appointments.
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It's only one thing left to say.
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You deserve it.
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Seriously, you deserve it.
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You worked hard.
you got the big promotion.
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Sure. you deserve it. you should
treat yourself.... get something
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That matches
your new professional status..
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Matches? what am i -- the leader
of a colombian drug cartel?
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No, you're not. you're the leader
of one of the best creative groups
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In any ad agency in chicago.
how many tarmacs have you sat on?
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How many nights away from home?
how many soul-crushing...
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Client meetings?
how many?
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It ends now.
it's payback time.
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You need to get this boat.
-i can't afford it.
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Be a good american
and finance it.
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It's like a $100,000 boat.
-um, no.
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It's like a $700-a-month boat.
you're a creative director.
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Do the math. you can't afford
to not have this boat.
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I haven't got the raise yet.
-ho, ho, ho, ho, ho, ho.
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You'll get the raise.
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Done deal. tony will call you into
his office, he'll sit you down,
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And give you a box of brand-new
business cards, and then
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Slide across a big, fat raise.
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Ahhh
ha ha ha!
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Whoa!
she handles well.
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It's the middle of october.
i'm not buying a boat.
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No, you need to buy a boat.
you're ready next year.
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Day one -- bridges go up,
off you go across the lake
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In your brand-new gleaming boat
with your family or me.
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And i bring a date.
-would you gentlemen
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Be interested in a little more
information? -yes. -no.
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Yes.
-no.
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No, no, no.
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What would jesus do?
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Christ?
our lord, hmm?
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He'd embrace his destiny.
he'd buy something --
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A watch, new shoes, which he
might wear on his new boat!
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Okay, it's all part
of a master plan, okay?
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To spread the good will
to his fellow man, okay?
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To pass on the good fortune
to keep the universe in balance.
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You got to keep the universe in balance.
-just because i get a promotion
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Doesn't mean i have to become
a different person.
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You know, i like my watch and my shoes.
i like my life.
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But you are a different person,
mason, okay?
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And people are starting
to look at you differently.
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Bingo.
case in point right there.
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That's what i'm talking about.
you can't stop it. right?
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What's that? power.
people can sense the power.
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They look at you, and they see the man
who saved the arc mobile account.
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Or at least the guy who took
the dead guy's job.
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Shut your mouth.
you didn't take anything.
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All right, stu died, and tony gave
you the job, which is good for us.
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All right?
it is. really.
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Time to embrace
a new mason.
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Why would jesus need a watch?
-he's got a lot of time zones to cover.
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Let the ego begin to swell.
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Mason's in adweek already.
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Look, a whole article --
picture and everything. look.
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I don't read those ad rags.
they just make you paranoid.
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I'm not paranoid. i'm informed.
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Here, listen, listen.
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mason mcguire promoted to cd
at rothman, greene and moore.
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among his new responsibilities,
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mcguire will oversee
creative work on arc mobile,
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dove hair care, effen vodka,
and potbelly sandwich works.
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That's it? that's not an article.
that's a blurb.
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It all starts with a blurb.
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Hi, good morning.
-sarah.
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That's a very, very pretty shirt
you're wearing. it's so stripey.
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Listen, i was just wondering when i'm
getting my office. i was supposed to
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Have a window, and --
-a window. i remember.yeah.
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Just give me a minute to get settled,
maybe actually get to my office.
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You betcha. okay. yep.
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Get on the man's calendar.
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Yes.
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Hi, guys.
hey, mason. what's up?
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Hey, nice article about you
in adweek.
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Yeah, i saw that.
thanks.
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When are those two guys
gonna stop being
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So pissed at me for not
selling their campaign?
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Did you apologize to them?
-i didn't do anything wrong.
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I'm guessing
it's gonna be awhile.
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God. 30 e-mails?
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With great power comes
great responsibility. and..
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A bigger office. we got to get you
in a bigger office, dude...
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I like my office. -...befitting your stature.
-i'm not changing.
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I'm not moving.
-ohh. photos.
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Score.
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Keep it. burn it.
destroy it.
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Oh. aw, now that
was a boondoggle.
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We were boondoggling.
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Hello?
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Yeah, tony, sure.
i'll be right there.
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Yeah, that's good.
keep that.
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Duty calls.
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What do you think he wants?
-to talk to me.
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About the money? -i don't know.
-bet it's the money.
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Ooh, i got this. you get tony.
get some money.
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Hi, mason.
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Bye, mason.
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Wow, he's in a hurry.
-eh, important man.
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Um, i brought those director reels
you guys wanted to look at.
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Oh, and, jessica, we want to
thank you for your personal touch.
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And when i say "we,"
i mean me.
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Hey, i have a question.
do you like boats?
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Oh, mason. uh, i can't talk now.
i'll call you back.
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Come in. come in, come in.
shut the door behind you, would you?
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Sure. it's a, uh, door-shut
kind of meeting, huh?
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Now, some days...
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My job is a pain
in the ass.
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But on days like today,
i love it.
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Sit down.
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This is a long time coming.
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Too long.
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Well, congratulations, mason mcguire,
creative director.
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Well, i guess
that makes it official.
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Wow. uh, thank you.
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Thank you, tony.
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Look at it.
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Yeah?
-look at them.
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I love -- i love that raised type
and the card stock, yeah?
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Wow.
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You should feel great.
-i do. i do.
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Anything else?
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Have you ever noticed...
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The tribune tower?
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Yeah, sure.
-in the early '20s,
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There was a competition
to design the tower,
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And architects from all over
the world competed in it.
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Did -- did you know this?
-i do now.
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When you look at it,
the -- the gothic style,
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The heavy, ornate facade --
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You can't take your eyes off it.
i mean, you just --
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You know you're looking
at something special,
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And this is special, mason.
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The cards, the title, the blurb
in adweek. these things --
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They're not insignificant.
these are things that will
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Make people look up to you
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Like the way they look up at
the detail of the tribune tower.
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And i appreciate it, tony.
i do.
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I just -- i thought that
there might also may be a, um --
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A raise, too?
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Some promotions come with
a new title and more money.
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And some just come with
the new title.
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And this --
this is the latter.
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That's the...
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Title-only kind.
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Yeah.
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It's not you.
it's -- it's --
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It's denise.
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I mean, there's a company-wide
salary freeze. i'm working on it.
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So, uh, more responsibility,
more work,
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More headaches
for the same money?
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But with a new title.
that's what's more important.
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Right. absolutely. true.
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Um, any idea when the, uh, less
important part might happen?
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I love that.
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Humor in the face of adversity.
that's --
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I mean, that's why you're
creative director.
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Congratulations, mason.
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Thank you very much.
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Would you stop it?
-i'm doing all this myself.
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You're not even helping.
-i'm not moving offices.
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Why not? we'd have so much more space.
-i don't want to be that guy.
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What guy? the happy guy in
the corner office that people
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That people respect and want to be?
you don't want to be that guy?
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No, the guy who has a
title for five minutes
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And acts like he's
been there for 20 years,
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Even though he hasn't done
anything to deserve it,
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You know, so he surrounds himself
with stuff to get respect.
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Hey.
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Are those new
business cards?
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Mind if i take a peek?
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Now, you have done something to earn
people's respect. these are nice.
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You know where these would look great?
in stu's office. you have to move.
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Okay? it's not really a promotion unless
you get the bigger office, all right?
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With the fancy couch for your
partner and a mini fridge,
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With nice drinks in there for your partner.
oh, hello. what is this --
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The old-school portfolio?
you don't see those very often.
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Whose is this? -i have to look
at art-director books.
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Sarah needs a partner.
-chip lyons? sounds like a douche bag.
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Yeah, he is. i met
with him yesterday.
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I don't think i could work
with a guy named chip.
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Don't hire him.
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I'm not.
-hi.
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All settled in?
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Well, i got a lot --
-great, great.
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00:09:14,206 --> 00:09:15,484
So i've been working
here for two weeks, and
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I think that i've
been more than patient.
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But i'm not spending another day
sitting in that veal pen.
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I want the window office
that i was promised,
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00:09:20,676 --> 00:09:22,943
And i want a new partner to replace
the one who just dropped dead.
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Well, this works out perfectly 'cause
mason's moving into stu's office.
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00:09:25,536 --> 00:09:26,474
No, i'm not.
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That is so great. then i could just
move into your old office.
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00:09:28,037 --> 00:09:30,151
No, you can't.
this is my office.
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I am not moving. -then should
i move into stu's office? no.
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00:09:35,045 --> 00:09:38,590
You know what? i can always go back
to ddb because they love me there.
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Sarah, i get it.
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I've heard your complaint.
-i wasn't complaining.
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I was saying.
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00:09:45,636 --> 00:09:47,203
"peter derby."
-answer it.
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Why's he calling me?
209
00:09:48,490 --> 00:09:49,751
Uh, maybe because you're
his creative director. take the call.
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00:09:49,777 --> 00:09:52,620
Peter derby --
very, very important call.
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00:09:52,878 --> 00:09:54,923
Head of marketing, arc mobile --
very impressive.
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Wow, you working out these days?
really good. grab-grabby.
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00:09:56,835 --> 00:09:58,932
There you go.
off to the veal pen.
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00:09:58,933 --> 00:09:59,933
Hey, peter.
215
00:09:59,934 --> 00:10:00,934
Hey, peter.
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00:10:01,458 --> 00:10:03,541
What kind of problem?
pro-- problem?
217
00:10:04,645 --> 00:10:06,503
He said there's a problem?
what's the problem?
218
00:10:06,516 --> 00:10:08,621
Tell me what the problem is.
what's he saying?
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Just tell me what the problem is.
tell me what the problem --
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Masturbation.
221
00:10:13,395 --> 00:10:14,982
Focus groups thought that the tagline,
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"what can you do with one hand?"
is about masturbation.
223
00:10:17,378 --> 00:10:20,292
Forget the focus groups.
-i can't.the client can't.
224
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It's not an appropriate association
for a cellphone company.
225
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I can write some new lines.
it's not a problem.
226
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Hold on, there. no one needs
to write new lines. the line works.
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"what can you do with one hand?"
it's not about masturbation.
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It's about empowerment
is what it's about.
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00:10:30,906 --> 00:10:32,073
And you think about it,
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The line is really more about
pleasing other people, not yourself.
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00:10:34,557 --> 00:10:36,652
Conner, the line is brilliant, okay?
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00:10:36,845 --> 00:10:39,143
We all know that. but it doesn't
matter because the line is dead.
233
00:10:39,895 --> 00:10:42,752
And derby will not risk
offending his core consumers.
234
00:10:42,828 --> 00:10:44,899
Uh, our campaign had nothing
to do with masturbation.
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00:10:44,900 --> 00:10:46,770
It had a priest in it.
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00:10:46,845 --> 00:10:49,491
You know, maybe we could call gordon
and ask him to talk to derby...
237
00:10:49,516 --> 00:10:51,342
Well, not yet because
the account guys... -guys.
238
00:10:51,468 --> 00:10:53,592
Well, he knows peter derby
better than mason.
239
00:10:53,626 --> 00:10:56,903
Hey.he's an account guy.
he doesn't know anything.
240
00:10:58,107 --> 00:11:00,470
You should talk to tony about it.
tony is just gonna tell us to fix it.
241
00:11:01,471 --> 00:11:03,471
Guys! guys!
hey!
242
00:11:05,788 --> 00:11:09,550
Peter derby says the line is dead.
we need a new line by tomorrow
243
00:11:09,855 --> 00:11:11,642
Or the campaign is dead.
244
00:11:27,876 --> 00:11:28,982
What?
245
00:11:29,797 --> 00:11:31,513
Give me the razor.
-why?
246
00:11:31,677 --> 00:11:34,203
You can't be the creative
director with the hairy neck.
247
00:11:34,398 --> 00:11:37,162
I don't know. it could
be my hook, my thing.
248
00:11:41,228 --> 00:11:42,953
So, honey...
249
00:11:43,306 --> 00:11:47,050
I was thinking that maybe i would
call that contractor this week
250
00:11:47,076 --> 00:11:49,112
And get a bid on redoing
this bathroom.
251
00:11:49,198 --> 00:11:51,622
Erin, can we...
never mind.
252
00:11:51,676 --> 00:11:54,173
What?
-nothing. i'm not about to
253
00:11:54,215 --> 00:11:56,813
Mention the austerity program while
you're holding a razor to my neck.
254
00:11:56,896 --> 00:11:57,971
Honey.
255
00:11:59,168 --> 00:12:02,582
Okay, first of all, you
just got a big promotion, so--
256
00:12:02,615 --> 00:12:04,564
I kind of thought this
whole austerity
257
00:12:04,565 --> 00:12:06,513
Program we would loosen up a bit.
258
00:12:06,718 --> 00:12:09,162
And, secondly, your jugular vein
is in the front.
259
00:12:09,208 --> 00:12:11,723
So if i were to kill you, i'd have
to come in like this.
260
00:12:11,724 --> 00:12:12,224
Hey,hey!
261
00:12:12,466 --> 00:12:13,830
Cut it out!
cut it out!
262
00:12:13,975 --> 00:12:16,260
I have to live...
at least until 5:00.
263
00:12:16,517 --> 00:12:18,613
Why?
what happens at 5:00?
264
00:12:19,017 --> 00:12:22,500
Arc mobile killed our tagline, which
is sort of what sold the spot.
265
00:12:23,087 --> 00:12:24,420
Really?
-so now we have to come up
266
00:12:24,476 --> 00:12:27,493
With a new tagline that still
works with the old spot.
267
00:12:27,788 --> 00:12:29,111
Why'd they kill it?
268
00:12:29,136 --> 00:12:31,552
Focus groups thought
it was about masturbation.
269
00:12:31,948 --> 00:12:33,851
I said that the first
time i heard it.
270
00:12:34,536 --> 00:12:36,621
I'm just saying.
-support the husband.
271
00:12:36,676 --> 00:12:38,323
Listen to the wife.
-i do listen to you.
272
00:12:38,337 --> 00:12:40,442
I just don't always
agree with you.
273
00:12:40,578 --> 00:12:42,701
Well, this time,
i happen to be right.
274
00:12:42,775 --> 00:12:44,052
No, this time, you
happen to be wrong
275
00:12:44,053 --> 00:12:45,330
In exactly the same
way as a bunch of women
276
00:12:45,375 --> 00:12:48,162
From the mall who had time
to do a focus group.
277
00:12:48,217 --> 00:12:50,381
"what can you do with one hand?"
is a great line.
278
00:12:50,407 --> 00:12:52,541
You know, it's about empowerment
279
00:12:52,576 --> 00:12:54,932
And controlling your whole
life with one hand.
280
00:12:54,977 --> 00:12:56,504
Sounds like masturbation to me.
281
00:12:56,505 --> 00:12:58,032
What is it with you
and the masturbating?
282
00:12:58,408 --> 00:13:00,251
Who's masturbating?
283
00:13:01,775 --> 00:13:03,423
"what can you do with one hand?"
284
00:13:03,507 --> 00:13:05,450
I mean, i know what
they're trying to say,
285
00:13:05,568 --> 00:13:07,671
But other people are gonna
jump right to...you know.
286
00:13:07,706 --> 00:13:10,500
Will you stop doing that?
-see, that's inappropriate.
287
00:13:12,605 --> 00:13:15,513
...say, but other people are gonna
jump right to...you know.
288
00:13:15,538 --> 00:13:17,341
Will you stop doing that?
289
00:13:18,176 --> 00:13:20,391
Just trying to make a joke.
-what is this?
290
00:13:21,026 --> 00:13:22,183
Arc mobile focus groups.
291
00:13:22,184 --> 00:13:23,341
Turn it off.
292
00:13:23,366 --> 00:13:24,318
Masturbation?
293
00:13:24,319 --> 00:13:27,470
I didn't even think it was about
that until you brought it up.
294
00:13:27,538 --> 00:13:29,871
Thank you. -there's too much sex in
our society, don't you think?
295
00:13:29,907 --> 00:13:32,653
You know, my grandson just
might see this commercial?
296
00:13:32,848 --> 00:13:35,533
Then i got to talk to him
about, uh...
297
00:13:35,718 --> 00:13:37,663
Touching yourself.
uh-huh.
298
00:13:39,088 --> 00:13:40,899
Come on. that's inspiration.
299
00:13:40,900 --> 00:13:42,711
Oh, so, you want inspiration?
here's inspiration.
300
00:13:42,735 --> 00:13:45,130
You guys will be writing
sunday coupon ads for a month
301
00:13:45,176 --> 00:13:48,371
If i don't get some brilliant
new arc mobile taglines today.
302
00:13:49,645 --> 00:13:51,333
Uh, here they are...
303
00:13:51,796 --> 00:13:52,912
Sire.
304
00:13:53,413 --> 00:13:54,413
Oh.
305
00:13:55,608 --> 00:13:57,412
Thank you.
-no problem.
306
00:13:57,477 --> 00:13:59,473
I typed them with one hand.
307
00:14:02,474 --> 00:14:04,474
But other people
are gonna jump right to...
308
00:14:05,637 --> 00:14:07,832
Sarah, you got
arc mobile lines for me?
309
00:14:08,007 --> 00:14:09,003
What?
310
00:14:09,315 --> 00:14:12,433
No. i'm not ready. you said i had
until the end of the day.
311
00:14:12,487 --> 00:14:13,330
You do.
312
00:14:13,331 --> 00:14:14,173
You said "tomorrow" yesterday,
313
00:14:14,217 --> 00:14:15,970
Which means i have until
the end of the day today, mason.
314
00:14:15,996 --> 00:14:18,353
End of the day is fine.
i- i was just checking.
315
00:14:19,515 --> 00:14:21,892
Well, thank you for
checking in, mason. it's nice.
316
00:14:22,585 --> 00:14:23,632
You're welcome.
317
00:14:23,668 --> 00:14:25,723
I'm not ready to
present my lines yet.
318
00:14:25,868 --> 00:14:27,349
Take your time.
319
00:14:27,750 --> 00:14:29,630
I'd like them by...4:00.
320
00:14:30,228 --> 00:14:31,430
4:00 is fine.
321
00:14:31,431 --> 00:14:32,431
Good.
322
00:14:40,031 --> 00:14:41,031
Hello?
323
00:14:41,147 --> 00:14:42,512
Mason, it's peter derby.
324
00:14:42,747 --> 00:14:44,550
Oh, hey, peter.
325
00:14:44,758 --> 00:14:45,740
I wasn't
expecting --
326
00:14:45,741 --> 00:14:46,722
Yeah, i know.
327
00:14:46,775 --> 00:14:48,294
Look, i'm on my way
to the airport,
328
00:14:48,295 --> 00:14:49,813
And i'm going to be
out of commission today,
329
00:14:49,856 --> 00:14:51,584
So what have you guys got for me?
330
00:14:51,585 --> 00:14:52,513
Uh, we -- it's --
331
00:14:52,717 --> 00:14:55,890
Um, actually, i was just opening
my -- my file.
332
00:14:55,948 --> 00:14:57,753
Hold on. here we go.
333
00:14:59,306 --> 00:15:01,613
Um, "arc mobile -- text this.
334
00:15:03,327 --> 00:15:05,273
"arc mobile -- dial on.
335
00:15:05,946 --> 00:15:07,872
"arc mobile --it's textational.
336
00:15:07,905 --> 00:15:11,081
"arc mobile --
the multitasking multitexter.
337
00:15:11,267 --> 00:15:13,152
Arc mobile --
way beyond the call."
338
00:15:13,316 --> 00:15:16,491
Listen. i appreciate that
you're not editing yourself.
339
00:15:16,666 --> 00:15:18,204
Oh, no, i'm --
i'm not, uh --
340
00:15:18,205 --> 00:15:19,743
I'm not finished yet.
341
00:15:22,975 --> 00:15:26,201
Um, hey, peter, could you give me
a second just to find my other list?
342
00:15:26,246 --> 00:15:27,848
I've got about five more minutes.
343
00:15:27,849 --> 00:15:28,650
Great.
344
00:15:34,946 --> 00:15:36,012
Come on.
345
00:15:37,815 --> 00:15:39,112
I'm five minutes away.
346
00:15:39,156 --> 00:15:41,561
Derby just called.
he needs the lines now.
347
00:15:41,577 --> 00:15:43,180
Now? no, he said
tomorrow.
348
00:15:43,208 --> 00:15:44,155
Tomorrow means end of day.
349
00:15:44,156 --> 00:15:45,102
Tomorrow doesn't mean first thing...
350
00:15:45,135 --> 00:15:47,671
He's on the other line, conner,
right now.
351
00:15:47,707 --> 00:15:50,912
He's on the other line right now?
is he on that line? is he? hi.
352
00:15:50,968 --> 00:15:53,073
Okay, good. great.
here's what we'll do.
353
00:15:53,117 --> 00:15:55,812
We'll, uh, settle down
and find a-a rhythm.
354
00:15:55,837 --> 00:15:58,470
He's on hold. i don't have time
to find a rhythm.
355
00:15:58,548 --> 00:16:00,090
All right. okay, all right, fine.
i'm thinking.
356
00:16:00,165 --> 00:16:01,533
Text-messaging. arc
mobile.
357
00:16:01,534 --> 00:16:03,101
Text-messaging with one hand.
i'm thinking.
358
00:16:03,355 --> 00:16:04,422
Let's see.
359
00:16:04,423 --> 00:16:06,706
I'm thinking... i'm thinking...
360
00:16:06,707 --> 00:16:07,490
I'm thinking.
361
00:16:07,491 --> 00:16:08,491
I'm thinking.
362
00:16:08,492 --> 00:16:09,492
Okay,
363
00:16:09,597 --> 00:16:10,073
How about this?
364
00:16:10,074 --> 00:16:11,074
How about this?
365
00:16:11,915 --> 00:16:12,754
"do thumbthing."
366
00:16:12,755 --> 00:16:13,593
How about this?
367
00:16:13,617 --> 00:16:15,392
You're the writer.
you do something.
368
00:16:15,415 --> 00:16:17,477
No, no.not "something,"
369
00:16:17,478 --> 00:16:18,540
"thumbthing."
370
00:16:18,578 --> 00:16:20,623
Two words. first word "thumb."
do thumbthing.
371
00:16:22,756 --> 00:16:24,543
"thumbthing"?
-do thumbthing.
372
00:16:24,606 --> 00:16:26,571
Do thumbthing.
do thumbthing.
373
00:16:26,606 --> 00:16:29,322
Do thumbthing!
-somebody do thumbthing.
374
00:16:29,616 --> 00:16:31,202
You're the best.
thanks, pal.
375
00:16:31,615 --> 00:16:32,543
Hey, peter,
376
00:16:32,544 --> 00:16:35,871
I found that list, and, uh,
got a lot of great lines,
377
00:16:35,898 --> 00:16:37,834
But, you know, you're in a
hurry, so i think we should just
378
00:16:37,835 --> 00:16:39,770
Go straight for the
agency recommendation.
379
00:16:39,806 --> 00:16:40,990
Shoot.
380
00:16:42,517 --> 00:16:43,870
"do thumbthing."
381
00:16:43,938 --> 00:16:46,391
Not "something," "thumbthing."
382
00:16:46,415 --> 00:16:48,323
Two words. first word "thumb."
383
00:16:49,397 --> 00:16:50,960
That's pretty funny.
384
00:16:52,665 --> 00:16:54,203
"do thumbthing."
385
00:16:54,505 --> 00:16:56,003
"do thumbthing."
386
00:16:56,206 --> 00:16:57,462
I like that.
387
00:16:58,165 --> 00:17:01,351
You know, i'm getting nervous
again in all the right ways.
388
00:17:01,407 --> 00:17:04,691
Well, we love it, and, you know,
it leverages the fact
389
00:17:04,716 --> 00:17:07,322
That people text
more than they talk nowadays.
390
00:17:07,375 --> 00:17:10,871
You know, and we can tailor
the line for different occasions.
391
00:17:10,935 --> 00:17:12,692
Uh, "do thumbthing fun.
392
00:17:12,955 --> 00:17:14,603
"do thumbthing romantic.
393
00:17:14,676 --> 00:17:16,732
Do thumbthing 'amathing' --
amazing."
394
00:17:17,035 --> 00:17:19,371
Uh, look, mason. i'm at the airport.
i've got to go.
395
00:17:19,436 --> 00:17:21,083
But just let me say,
i think this is terrific.
396
00:17:21,084 --> 00:17:22,130
I'm really impressed.
397
00:17:22,188 --> 00:17:23,971
That's the way we roll.
-what?
398
00:17:24,316 --> 00:17:25,203
That's --
399
00:17:25,204 --> 00:17:26,491
Uh, nothing. thank you.
400
00:17:26,492 --> 00:17:27,492
Yeah!
401
00:17:54,008 --> 00:17:55,282
That's my line.
402
00:17:55,488 --> 00:17:57,773
No, conner. that is
someone else's line.
403
00:17:57,816 --> 00:18:01,260
And i just pitched it.
no, i just sold it to peter derby.
404
00:18:01,827 --> 00:18:03,753
Sold it? you sold it?
405
00:18:04,216 --> 00:18:05,078
He liked my line.
406
00:18:05,079 --> 00:18:05,940
It's not your line.
407
00:18:05,975 --> 00:18:08,283
You stole it from chip lyons.
-i did --
408
00:18:08,868 --> 00:18:10,891
The douche bag?
-yes! you --
409
00:18:10,938 --> 00:18:12,882
What?
you stole his line!
410
00:18:15,157 --> 00:18:16,772
That's my -- that's my line.
that's my line.
411
00:18:16,806 --> 00:18:18,853
This is your line? -that's my line.
-repeat after me --
412
00:18:18,856 --> 00:18:20,840
"do thumbthing."
-do thumbthing!
413
00:18:20,875 --> 00:18:23,412
I thought of it. i thought of it.
i said it out -- that's my line.
414
00:18:23,438 --> 00:18:24,463
I didn't --
415
00:18:24,646 --> 00:18:27,142
Stealing --
stealing is a conscious act.
416
00:18:27,207 --> 00:18:28,869
This is -- this is some
kind of subconscious
417
00:18:28,870 --> 00:18:30,531
Unconscious psychic phenomena.
418
00:18:30,608 --> 00:18:31,539
I did not steal it.
419
00:18:31,540 --> 00:18:32,271
Conner.
-what?
420
00:18:33,416 --> 00:18:35,391
This line is in
a 26-year-old's portfolio --
421
00:18:35,415 --> 00:18:38,091
A portfolio that has been in
30 agencies in the last month.
422
00:18:38,116 --> 00:18:40,740
When the line comes out, everyone
is gonna know that you stole it.
423
00:18:40,778 --> 00:18:42,660
I did -- i did not steal it.
424
00:18:42,706 --> 00:18:44,231
I- i subconscioused it.
i subbed it.
425
00:18:44,277 --> 00:18:45,530
And you should have
stopped me because
426
00:18:45,531 --> 00:18:46,783
You saw the portfolio first!
427
00:18:46,806 --> 00:18:49,071
I'm an art director! i don't
pay attention to the words!
428
00:18:49,072 --> 00:18:49,972
Oh!
429
00:18:49,996 --> 00:18:52,241
Oh, that's great!
that's great right there!
430
00:18:52,375 --> 00:18:53,732
This kid could sue this agency.
431
00:18:53,778 --> 00:18:55,084
The kid is not gonna
sue the agency.
432
00:18:55,085 --> 00:18:56,391
I met the kid.
he'll sue.
433
00:18:57,595 --> 00:18:58,703
This is not good.
434
00:18:58,704 --> 00:18:59,812
This is very bad.
435
00:19:01,295 --> 00:19:02,523
Wait, no.
436
00:19:02,528 --> 00:19:04,092
No, it isn't. no, it isn't.
it's fine.
437
00:19:04,135 --> 00:19:06,063
It's simple -- simple fix.
438
00:19:06,155 --> 00:19:08,972
You call derby back
and rescind the line.
439
00:19:09,775 --> 00:19:11,469
Rescind the line?
440
00:19:11,470 --> 00:19:13,163
Rescind the line. yes.
441
00:19:13,517 --> 00:19:14,624
Why didn't i think of that?
442
00:19:14,625 --> 00:19:15,731
You're welcome.
443
00:19:15,777 --> 00:19:20,130
My first act as creative director
is to expose myself to ridicule.
444
00:19:20,395 --> 00:19:22,400
Sarcastic!
"hey, buy this line. oh,
445
00:19:22,415 --> 00:19:23,653
On second thought, don't,
446
00:19:23,654 --> 00:19:24,891
"because somebody else
already thought of it.
447
00:19:24,917 --> 00:19:27,703
"it's so original,
a 26-year-old came up with it,
448
00:19:27,717 --> 00:19:30,240
And we are so freaking lame that
we had to steal it from him!"
449
00:19:30,286 --> 00:19:32,483
Oh, who cares what
people think anyway?!
450
00:19:32,484 --> 00:19:34,681
The reality is, this was an accident.
451
00:19:34,827 --> 00:19:36,953
Perception is reality, conner.
452
00:19:37,087 --> 00:19:39,320
If people think we did this on purpose,
then we did it on purpose.
453
00:19:39,376 --> 00:19:41,613
It doesn't matter how much
we try to tell them the truth.
454
00:19:45,467 --> 00:19:47,113
There's only one thing
left to do.
455
00:19:47,155 --> 00:19:48,310
What?
456
00:19:49,796 --> 00:19:51,092
Who are you calling?
457
00:19:51,178 --> 00:19:53,400
Are you calling tony?
are you calling my parents?
458
00:19:54,856 --> 00:19:57,150
Hey, it's chip.
wait for the tone, dawg.
459
00:19:57,958 --> 00:19:59,910
Let's hire this douche.
460
00:20:01,868 --> 00:20:03,791
Chip -- mason mcguire.
461
00:20:04,806 --> 00:20:07,063
What causes damage?
462
00:20:07,245 --> 00:20:11,120
Hair dryers and styling irons
soften the keratin in your hair,
463
00:20:11,335 --> 00:20:13,402
And if they're too hot,
they can actually cause
464
00:20:13,436 --> 00:20:15,873
The water in your hair to boil.
465
00:20:15,905 --> 00:20:19,092
This forms tiny bubbles of steam
inside the hair shaft.
466
00:20:19,316 --> 00:20:21,312
And this is what
you end up with --
467
00:20:21,986 --> 00:20:25,643
Surface roughness, breaks,
and split ends.
468
00:20:28,328 --> 00:20:30,440
Sarah, can i borrow you
for a moment?
469
00:20:33,608 --> 00:20:35,892
Okay, people. let's see
what we have here...
470
00:20:35,938 --> 00:20:37,709
I have more lines on my computer.
471
00:20:37,710 --> 00:20:39,480
Oh, i'm not gonna need them. thanks.
472
00:20:39,657 --> 00:20:40,652
What?
473
00:20:40,857 --> 00:20:42,652
We sold a line earlier.
i'm sorry.
474
00:20:42,706 --> 00:20:45,700
Peter derby called out of the blue.
i looked for you, but you were gone.
475
00:20:46,455 --> 00:20:47,568
What line did you sell?
476
00:20:47,569 --> 00:20:48,681
"do
thumbthing" --
477
00:20:48,705 --> 00:20:50,541
Thumbthing is two words.
first word "thumb."
478
00:20:50,575 --> 00:20:52,730
I- i get it. it's just like
my line from two weeks ago.
479
00:20:52,788 --> 00:20:53,603
Not really.
480
00:20:53,497 --> 00:20:55,300
"let your thumbs do the talking" --
it's like the same thing.
481
00:20:55,310 --> 00:20:56,310
- It's not.
- Practically.
482
00:20:56,320 --> 00:20:59,988
- I'm sorry. do you have a patent on the word "thumb"?
- It is a very similar line,, Mason.
483
00:20:59,998 --> 00:21:03,256
sarah, i know you're disappointed.
i'm gonna make it up to you.
484
00:21:03,852 --> 00:21:05,259
i think i found you a partner.
485
00:21:05,279 --> 00:21:07,656
i'm kind of like this whole
package of awesome --
486
00:21:07,683 --> 00:21:11,019
uh, art director, not afraid
to write my own stuff.
487
00:21:11,115 --> 00:21:15,240
and you put me with the right partner,
i could sell venereal disease to nuns.
488
00:21:16,190 --> 00:21:18,343
that's great.
well, sarah's pretty good.
489
00:21:18,353 --> 00:21:19,353
Sarah?
490
00:21:19,667 --> 00:21:21,176
a girl writer?
491
00:21:21,967 --> 00:21:23,979
Sarah Krajicek-Hunter...
492
00:21:24,109 --> 00:21:25,407
the chip lyons.
493
00:21:26,273 --> 00:21:27,273
'sup?
494
00:21:28,451 --> 00:21:29,451
"'sup"?
495
00:21:30,972 --> 00:21:33,082
so, chip, uh,
tell me about yourself --
496
00:21:33,113 --> 00:21:36,455
you know, where you're from.
who's your homeroom teacher? that kind of thing.
497
00:21:37,936 --> 00:21:39,853
that's -- she's kidding.
498
00:21:40,430 --> 00:21:43,552
well, i'm from cali, and i've been working in austin
for about a year and a half now.
499
00:21:43,562 --> 00:21:45,457
yeah, chip thought it was time
to move in the big leagues,
500
00:21:45,467 --> 00:21:47,526
so he's in town interviewing
for a week.
501
00:21:47,536 --> 00:21:49,193
yeah, i was at ddb this morning,
502
00:21:49,203 --> 00:21:51,712
hitting leo burnett tomorrow,
and then i'm off to 'frisco.
503
00:21:51,722 --> 00:21:54,140
that's great, yeah. what accounts
have you worked on?
504
00:21:55,095 --> 00:21:57,693
ooh! google me. listen, dudes.
i got a lunch thing, so i'm gonna roll.
505
00:21:57,713 --> 00:21:59,461
- thanks for coming in.
- hey, like i said,
506
00:21:59,481 --> 00:22:02,253
an honor to have you come in.
let me walk you out.
507
00:22:02,565 --> 00:22:03,736
yeah.
508
00:22:07,240 --> 00:22:11,146
okay, are you kidding? you're joking, right?
that's a joke.
509
00:22:11,389 --> 00:22:13,822
- am i on "candid camera"?
- that kid's a boy genius.
510
00:22:13,857 --> 00:22:16,769
i cannot believe you guys are so
interested in hiring that guy.
511
00:22:16,804 --> 00:22:20,011
i mean, you're not as bad as mason. i thought
he was gonna start shing his shoes or something.
512
00:22:20,046 --> 00:22:23,410
chip's work is spectacular,
and he's got a great book,
513
00:22:23,445 --> 00:22:25,413
and he's not just an art director.
he writes the copy, too.
514
00:22:25,448 --> 00:22:27,666
i looked at the book, and
i said to myself,
515
00:22:27,806 --> 00:22:29,610
Wow. Wow.
516
00:22:31,532 --> 00:22:33,606
what's wrong?
no. is it -- is it -- no?
517
00:22:34,310 --> 00:22:36,092
he said he'd think about it.
518
00:22:36,924 --> 00:22:38,217
think about what?
519
00:22:38,237 --> 00:22:40,750
just telling sarah
how great chip's book was.
520
00:22:40,770 --> 00:22:43,512
- think about what?
- i offered him the job.
521
00:22:43,547 --> 00:22:45,829
- without consulting me?
- why do you think i pulled you out of that meeting?
522
00:22:45,864 --> 00:22:49,247
i don't know, mason. maybe to introduce me
to a potential partner who i rejected because --
523
00:22:49,282 --> 00:22:51,263
whom. whom i rejected.
524
00:22:51,298 --> 00:22:54,327
- i have not even seen his book.
- it's a great book.
525
00:22:54,362 --> 00:22:55,967
can i see it?
526
00:22:57,568 --> 00:23:01,189
i am getting a little tired of the lack of respect
coming out of this group.
527
00:23:01,705 --> 00:23:03,334
- really?
- we are tired of it.
528
00:23:03,369 --> 00:23:07,252
well, guess what, mason.
the feeling -- it's entirely mutual.
529
00:23:09,201 --> 00:23:11,908
oh, and i'm not working with that guy!
530
00:23:19,765 --> 00:23:22,158
i think those two kids
are gonna be great together.
531
00:23:22,344 --> 00:23:24,019
- what if he doesn't take the job?
- we'll think of "thumbthing."
532
00:23:24,054 --> 00:23:26,957
- i'm gonna kill you. - i'm just saying.
we'll just make sure it doesn't happen.
533
00:23:26,992 --> 00:23:30,179
- how do you propose we do that?
- a little sodom and a little gomorrah.
534
00:23:30,214 --> 00:23:33,802
- i told erin i'd be home early tonight.
- but duty calls.
535
00:23:35,150 --> 00:23:36,919
we're drinking!
536
00:23:37,865 --> 00:23:39,465
- Chip.
- chip off the old block.
537
00:23:39,485 --> 00:23:41,123
- yeah.
- that was good.
538
00:23:41,158 --> 00:23:42,544
basically!
539
00:23:42,740 --> 00:23:45,186
- hey, there she is!
- there she is.
540
00:23:45,326 --> 00:23:47,268
come on in! grab some booth.
541
00:23:48,420 --> 00:23:50,619
- Ok.
- so glad you could make it.
542
00:23:52,381 --> 00:23:53,913
i'm not going.
543
00:23:53,948 --> 00:23:57,299
if you help me convince chip to come work here,
i'll give you that window office.
544
00:23:57,334 --> 00:24:01,002
if you don't, i'll see you right back here
in this cube tomorrow.
545
00:24:02,363 --> 00:24:04,520
no, no, no, no. that's not
the end of the story.
546
00:24:04,555 --> 00:24:05,753
takes her back up to the room --
547
00:24:05,788 --> 00:24:07,390
- what?!
yeah, the client!
548
00:24:07,645 --> 00:24:10,645
okay?
and i'm try-- trying desperately to explain --
549
00:24:10,680 --> 00:24:14,149
- why i'm not wearing pants!
- who wants to do upside-down shots?
550
00:24:14,169 --> 00:24:15,859
- who doesn't?
- i'm in!
551
00:24:22,481 --> 00:24:24,018
- my turn!
- she's gonna do --
552
00:24:24,053 --> 00:24:26,137
- my turn!
- she's doing number three.
553
00:24:26,396 --> 00:24:28,201
- oh, you're kidding me.
- look at this, now.
554
00:24:33,547 --> 00:24:36,102
- you know, chip isn't such a douche.
- No.
555
00:24:36,301 --> 00:24:39,184
- he's more of a classic asshole.
- Mason.
556
00:24:39,629 --> 00:24:41,610
you are santa claus!
557
00:24:41,986 --> 00:24:44,306
christmas is coming early
this year.
558
00:24:44,904 --> 00:24:47,375
- what?
- Chip Lyons, the lion
559
00:24:47,772 --> 00:24:49,131
is coming to rgm!
560
00:24:49,166 --> 00:24:51,160
- you're taking the job?
- i'm taking the job!
561
00:24:52,905 --> 00:24:54,651
- it's a lock!
- you are one lucky bastard.
562
00:24:54,686 --> 00:24:56,139
you're one crazy bastard.
563
00:24:56,159 --> 00:24:58,695
- you're a wise young man.
- one more!
564
00:25:11,743 --> 00:25:13,883
oh, good.
you're not dead.
565
00:25:14,257 --> 00:25:16,203
sorry i woke you.
566
00:25:19,253 --> 00:25:20,820
are you kidding me?
567
00:25:22,300 --> 00:25:24,608
- do not answer that, mason.
- i -- oh.
568
00:25:25,670 --> 00:25:26,865
God.
569
00:25:28,812 --> 00:25:30,089
- hello?
- Mason.
570
00:25:30,124 --> 00:25:33,148
good news.
well, good news and bad news.
571
00:25:33,183 --> 00:25:35,749
- Tom, it's very late.
- tell me about it.
572
00:25:35,883 --> 00:25:38,930
good news is,
we're not mad at you anymore
573
00:25:38,965 --> 00:25:41,169
for not presenting
our arc mobile campaign
574
00:25:41,204 --> 00:25:43,214
and then selling
your own instead.
575
00:25:43,694 --> 00:25:46,941
that's great. i'll sleep like a baby.
what's the bad news?
576
00:25:47,093 --> 00:25:50,116
that chip guy changed his mind.
he's not coming to rgm.
577
00:25:50,151 --> 00:25:51,842
what?!
what happened?
578
00:25:52,006 --> 00:25:55,791
relax. we'll tell you all about it
when you come bail us out of jail.
579
00:26:02,336 --> 00:26:03,660
unbelievable.
580
00:26:03,680 --> 00:26:08,148
now, chip's the one who throws a punch at a mounted
police officer, and we're the ones who get arrested.
581
00:26:08,403 --> 00:26:12,039
- we look badass.
- morning.
582
00:26:12,862 --> 00:26:14,252
morning.
583
00:26:29,535 --> 00:26:30,705
Hi.
584
00:26:34,703 --> 00:26:35,968
so...
585
00:26:36,124 --> 00:26:40,964
you know, i think when i move in here,
i might move this desk over to that wall,
586
00:26:40,999 --> 00:26:44,225
and then i could just put chip in my old cube.
what do you think?
587
00:26:44,245 --> 00:26:46,676
so, now you're okay with him
coming to work here?
588
00:26:46,696 --> 00:26:48,049
yeah, whatever.
589
00:26:48,500 --> 00:26:52,866
this wouldn't have anything to do with the fact
that you made out with him last night, would it?
590
00:26:53,091 --> 00:26:56,076
- how do you know that?
- tom and hector told me.
591
00:26:56,702 --> 00:26:58,362
how did they know that?
592
00:27:03,190 --> 00:27:06,912
oh, mason. whatever.
come on, man. this is advertising.
593
00:27:07,217 --> 00:27:10,371
it's not the first time
two people made out in a bar.
594
00:27:10,674 --> 00:27:12,387
or in an alley.
595
00:27:13,078 --> 00:27:14,297
or wherever.
596
00:27:14,942 --> 00:27:17,707
besides, chip --he's gonna take the job.
mission...
597
00:27:18,188 --> 00:27:19,364
...accomplished.
598
00:27:19,384 --> 00:27:21,259
thank you very much.
599
00:27:21,517 --> 00:27:22,899
hardly.
600
00:27:23,611 --> 00:27:26,892
apparently before he punched a horse
last night,
601
00:27:27,232 --> 00:27:30,182
chip told tom and hector
that the idea of coming here
602
00:27:30,217 --> 00:27:33,949
to work with sarah "psycho-hunter"
was suddenly not so appealing.
603
00:27:34,330 --> 00:27:36,346
he turned the job down.
604
00:27:39,922 --> 00:27:41,149
oh.
605
00:27:41,422 --> 00:27:43,270
well...good.
that's great.
606
00:27:44,668 --> 00:27:47,196
you know, i only went out
last night because you made me.
607
00:27:47,325 --> 00:27:49,715
besides that, there are plenty of other
art directors in the world.
608
00:27:49,750 --> 00:27:52,024
- maybe next time if you consult me,
then this wouldn't happen. - of course.
609
00:27:52,059 --> 00:27:55,006
that's what this is all about.
i didn't consult you.
610
00:27:55,041 --> 00:27:56,779
that's why you sabotaged this?
611
00:27:56,799 --> 00:28:00,108
mason, i didn't mean to sabotage anything,
and you put me in a really tough spot.
612
00:28:00,143 --> 00:28:04,059
no, you put yourself in a tough spot.
you put me in a worse one.
613
00:28:05,630 --> 00:28:10,844
now, if you'll excuse me, i need to go find
my seventh and eighth aspirins.
614
00:28:30,635 --> 00:28:34,154
well, maybe you aren't ready
to be creative director.
615
00:28:35,463 --> 00:28:38,953
- i didn't ask for the promotion.
- yeah, right. it's what you always wanted.
616
00:28:39,072 --> 00:28:42,522
- it just happened too soon. - too soon?
he should have got the promotion two years ago.
617
00:28:42,542 --> 00:28:45,833
it's just a shame that now that he's got it,
conner's dragging him down.
618
00:28:46,012 --> 00:28:47,677
- he's an anchor.
- he's my partner.
619
00:28:47,697 --> 00:28:51,633
he was your partner. now he's your subordinate
who's stealing lines.
620
00:28:51,653 --> 00:28:53,229
he's still my partner.
621
00:28:53,249 --> 00:28:56,996
well, i think it's nice you're going
to all that trouble to help your friend.
622
00:28:57,016 --> 00:28:59,931
you're not letting
all that power go to your head.
623
00:29:00,387 --> 00:29:02,241
but where has it gotten him?
624
00:29:02,766 --> 00:29:03,827
buddy,
625
00:29:03,976 --> 00:29:07,545
if you want to be treated like the boss,
you got to act like the boss.
626
00:29:07,565 --> 00:29:10,549
- what am i supposed to do?
- throw conner under the bus.
627
00:29:10,718 --> 00:29:12,700
hey, why should you defend his mistake?
628
00:29:12,829 --> 00:29:16,716
well, i agree. except that as soon as you
started covering for him,
629
00:29:16,736 --> 00:29:18,867
it kind of became
your mistake, too.
630
00:29:19,006 --> 00:29:22,029
i guess you just got to take your lumps.
now, go tell peter the truth.
631
00:29:22,168 --> 00:29:25,281
that you can't handle the new job.
you're just not a leader.
632
00:29:25,301 --> 00:29:28,771
- i can be a leader.
- oh, i don't know, sweetie.
633
00:29:28,969 --> 00:29:32,955
it seems to me a real leader would have stood up
for "what can you do with one hand?"
634
00:29:32,975 --> 00:29:35,354
instead of allowing
a bunch of people like us
635
00:29:35,374 --> 00:29:38,031
- to control his fate.
- yeah.
636
00:29:52,581 --> 00:29:54,019
Peter? Mason McGuire.
637
00:29:54,287 --> 00:29:57,122
listen, i've been thinking
more about "do thumbthing."
638
00:29:57,291 --> 00:30:00,741
so have i. and i got to tell you,
it's really sticking with me. it's fun to say, you know?
639
00:30:01,147 --> 00:30:02,907
do thumbthing.
640
00:30:03,328 --> 00:30:07,552
yeah. i love it, too. but, you know, i loved "what
can you do with one hand?" and i'm thinking
641
00:30:07,780 --> 00:30:10,526
- maybe we should test it.
- focus groups?
642
00:30:11,606 --> 00:30:14,620
- now, who's gonna pay for that?
- oh, we will. absolutely. i just --
643
00:30:14,908 --> 00:30:17,832
we want to be smart about this.
you know, i love "do thumbthing,"
644
00:30:17,952 --> 00:30:21,481
but i don't want to risk alienating
your core customers, so let's do some groups.
645
00:30:21,679 --> 00:30:25,089
nothing big -- a few mall intercepts.
just a gut check.
646
00:30:25,109 --> 00:30:27,588
you know, we don't want to get
blindsided again.
647
00:30:28,172 --> 00:30:30,235
great. okay.
648
00:30:30,819 --> 00:30:33,997
i'll have gordon set it up
at the woodfield facility tonight, huh?
649
00:30:34,141 --> 00:30:35,985
"do thumbthing" proactive.
650
00:30:38,344 --> 00:30:41,418
- i'll talk to you later, Peter.
- that's just gonna make it worse.
651
00:30:41,576 --> 00:30:44,828
derby listens to consumers.
if they don't like the line, he'll kill it.
652
00:30:45,691 --> 00:30:49,170
- yeah, that's the problem. they're gonna love the line.
- i don't think so. in fact...
653
00:30:50,320 --> 00:30:52,383
...i think they're gonna hate it.
654
00:30:54,415 --> 00:30:56,606
the company conducting these
focus groups is independent.
655
00:30:56,626 --> 00:30:58,913
they really try to keep
their consumer sampling random,
656
00:30:58,933 --> 00:31:02,017
so they're only gonna stop
every 5th or 10th person that passes by.
657
00:31:02,037 --> 00:31:04,208
so you're gonna have to be
patient is what he's saying.
658
00:31:04,228 --> 00:31:07,301
right, right, but once they do stop you,
you're a regular arc mobile customer, okay?
659
00:31:07,321 --> 00:31:11,713
you can use your real age, but lie about our income.
make it 60 grand. are you listening to me?
660
00:31:11,733 --> 00:31:14,667
yes. honey, i've got it. we have three kids
instead of two, and i don't have
661
00:31:14,687 --> 00:31:17,492
any relatives who have anything to do
with marketing or advertising.
662
00:31:17,512 --> 00:31:18,851
- good.
- and once you get inside,
663
00:31:18,871 --> 00:31:20,516
it's not enough for you
to say you hate the line.
664
00:31:20,536 --> 00:31:23,143
you have to convince the entire
focus group they hate it, too.
665
00:31:23,322 --> 00:31:24,948
- okay, but what's the line?
- "do thumbthing."
666
00:31:25,057 --> 00:31:29,538
- "do thumbthing"? i like it.
- erin, you have to convince them you hate it.
667
00:31:29,826 --> 00:31:34,108
okay, honey. but that could be hard.
i mean, it's cute and funny,
668
00:31:34,465 --> 00:31:37,201
and i don't know. i could see it becoming
a catchphrase.
669
00:31:37,221 --> 00:31:40,551
just pretend it was my idea.
i'm sure you'll find something wrong with it.
670
00:31:44,211 --> 00:31:47,031
- are you looking at my wife's ass?
- No!
671
00:32:10,986 --> 00:32:12,900
- it's not gonna work.
- it's worth a try.
672
00:32:12,920 --> 00:32:15,329
it's just one focus group, anyway.
they're probably doing at least four.
673
00:32:15,349 --> 00:32:18,045
they're doing two --
one male, one female. if we can just get
674
00:32:18,065 --> 00:32:20,629
a 50% failure rate.
675
00:32:32,410 --> 00:32:33,650
you know what?
676
00:32:35,593 --> 00:32:36,951
we can do more.
677
00:32:38,815 --> 00:32:40,500
i'm going in.
678
00:32:47,414 --> 00:32:50,388
kind of taps into the way
we live now.
679
00:32:50,795 --> 00:32:53,918
i work at a law firm.
i'm raising three kids
680
00:32:54,046 --> 00:32:55,831
basically by myself,
681
00:32:55,851 --> 00:33:01,115
and this ad shows me how i can manage all those
different parts of my life.
682
00:33:01,135 --> 00:33:04,278
and that slogan -- "do thumbthing" --
683
00:33:04,456 --> 00:33:07,361
yeah, that is really clever.
684
00:33:07,728 --> 00:33:09,552
- yeah, it's good.
- i like it.
685
00:33:09,968 --> 00:33:12,695
man, that's offensive.
686
00:33:13,458 --> 00:33:15,322
"do thumbthing."
687
00:33:15,530 --> 00:33:18,732
- that one hurts.
- Steve, tell me why you feel that way.
688
00:33:21,013 --> 00:33:22,540
i will.
689
00:33:25,524 --> 00:33:27,397
i was a fat kid growing up.
690
00:33:28,438 --> 00:33:31,081
i didn't have many friends.
i mean, i tried, but...
691
00:33:32,622 --> 00:33:34,878
i had a speech impediment.
692
00:33:38,372 --> 00:33:41,941
- i guess i must not be the target.
- what do you mean?
693
00:33:42,477 --> 00:33:47,156
well, when i hear that line,
it feels like an accusation.
694
00:33:47,344 --> 00:33:49,724
say more about that, tabitha.
695
00:33:50,428 --> 00:33:52,877
let me tell you about the walk
home from school -- torture.
696
00:33:53,005 --> 00:33:56,124
had to walk. couldn't take the bus
because of all the teasing.
697
00:33:56,257 --> 00:33:59,122
these kids teased me
mercilessly -- mercilessly.
698
00:34:00,358 --> 00:34:02,989
"you 'thuck'! you 'thuck,' fatty.
you 'thupid' 'thack' of 'thit.'"
699
00:34:04,159 --> 00:34:06,642
i cried so hard,
i thought i'd pass out.
700
00:34:06,797 --> 00:34:09,540
and when they saw that, they saw
how much it hurt, then they were all over me.
701
00:34:09,560 --> 00:34:12,205
"oh, 'thorry,' 'theve.' you 'jackath.'
702
00:34:13,276 --> 00:34:14,916
"you 'disguth' me."
703
00:34:14,936 --> 00:34:18,735
do something --
you know, like -- like i'm lazy.
704
00:34:18,816 --> 00:34:21,569
even though i'm scrambling
around trying to raise...
705
00:34:22,129 --> 00:34:25,513
three kids, and i'm trying to
redo the house,
706
00:34:25,864 --> 00:34:29,552
not to mention that my husband
has me on this budget.
707
00:34:29,977 --> 00:34:32,370
he calls it the austerity program.
708
00:34:32,885 --> 00:34:36,349
- "the austerity program"?
- i know.
709
00:34:36,929 --> 00:34:39,664
you're kidding me. right?
it's ridiculous. anyway...
710
00:34:39,830 --> 00:34:42,981
how did you...
get over your...lisp?
711
00:34:43,325 --> 00:34:45,919
speech classes.
same classes...
712
00:34:48,229 --> 00:34:49,952
...that my son's now taking.
713
00:34:50,133 --> 00:34:52,321
he's 6. No, no...
714
00:34:53,131 --> 00:34:56,866
he's -- he's fine. he's doing great.
well, he's doing as best as he can.
715
00:34:57,208 --> 00:35:00,473
so, anyway, after all that,
to have this commercial
716
00:35:00,593 --> 00:35:03,230
about these big,
important businessmen
717
00:35:03,362 --> 00:35:06,190
and their superhuman abilities
to do everything
718
00:35:06,237 --> 00:35:09,578
while some nanny or some daycare
raises their kids -- i mean,
719
00:35:09,773 --> 00:35:12,054
sorry. no offense, susan, but...
720
00:35:12,206 --> 00:35:16,448
to think that all their problems can be solved
with just the flick of a thumb?
721
00:35:16,744 --> 00:35:19,741
i mean, i don't find that clever.
i find it insulting.
722
00:35:20,790 --> 00:35:23,023
- she's right.
- she has a point.
723
00:35:23,197 --> 00:35:24,370
yeah.
724
00:35:26,424 --> 00:35:29,207
anyway, i don't want my son,
or anybody else's son,
725
00:35:29,327 --> 00:35:33,065
or anybody else's kid to end up
being a punch line for an ad.
726
00:35:33,363 --> 00:35:34,612
anyway, you know what?
727
00:35:34,632 --> 00:35:37,589
i text with my fingers. you know,
i kind of use my whole hand.
728
00:35:37,609 --> 00:35:39,331
Forse il tizio delle spot
dovrebbe pensare a questo.
729
00:35:39,351 --> 00:35:42,464
maybe the ad guy should think about that.
maybe highlight what you can do with one hand.
730
00:35:42,640 --> 00:35:45,640
maybe pose it as a question.
"what can you do with one hand?"
731
00:35:46,757 --> 00:35:48,558
that'll protect our children.
732
00:35:55,589 --> 00:35:56,602
Tony.
733
00:35:56,722 --> 00:35:59,223
gordon just told me
the arc mobile line is dead.
734
00:35:59,243 --> 00:36:03,566
- yeah, yeah. it didn't test very well.
- yeah, focus groups, huh?
735
00:36:04,097 --> 00:36:07,017
get you every time. oh, i'd stay
and download, but i got
736
00:36:07,145 --> 00:36:08,750
a parent/teacher conference.
737
00:36:08,770 --> 00:36:12,190
5-year-olds have parent/teacher conferences.
believe that crap?
738
00:36:12,232 --> 00:36:16,427
yeah, i remember. hey, don't worry too much
hey, don't worry too much. we'll come up with something.
739
00:36:16,562 --> 00:36:18,279
always do.
740
00:36:18,499 --> 00:36:20,881
kind of have to now, don't we?
741
00:36:32,678 --> 00:36:36,459
Mason! Mason? hi.
hi, hi, hi.
742
00:36:36,479 --> 00:36:39,100
look, i know you think that i tried
to screw things up with chip, but i didn't.
743
00:36:39,125 --> 00:36:41,881
i think i just got a little carried away
and maybe i freaked him out a little bit by kissing him,
744
00:36:41,905 --> 00:36:44,468
but i had had a lot to drink, and i don't even think
it was about the kiss so much as the fact
745
00:36:44,488 --> 00:36:46,229
that i kept comparing him
to my ex-husband and how much
746
00:36:46,249 --> 00:36:48,572
tongue-ier of a kisser chip is.
he's like a lizard, that one.
747
00:36:48,592 --> 00:36:50,828
but, anyway, i went to his hotel
to say, "hey, guess what, chip.
748
00:36:50,891 --> 00:36:53,043
"the kiss wasn't about you.
that kiss was about me,"
749
00:36:53,063 --> 00:36:54,946
and guess who i found.
750
00:36:55,857 --> 00:36:56,951
Chip.
751
00:36:57,295 --> 00:36:59,200
hey, what's up, buddy?
752
00:36:59,822 --> 00:37:03,557
so, uh, sarah talked me
into reconsidering your offer.
753
00:37:04,072 --> 00:37:06,432
and chip is all in.
754
00:37:12,162 --> 00:37:13,209
i'm not.
755
00:37:14,177 --> 00:37:17,927
i'm looking for people who'll put
the group first, not themselves.
756
00:37:18,521 --> 00:37:21,099
and you, chip, you're in it for chip,
757
00:37:21,658 --> 00:37:25,895
not the group, not your partner,
not the clients. you're in it for yourself.
758
00:37:26,280 --> 00:37:27,296
and me...
759
00:37:28,530 --> 00:37:30,852
i don't want to be
in the chip business.
760
00:37:31,497 --> 00:37:32,497
so...
761
00:37:33,091 --> 00:37:36,919
you have yourself
a safe trip back to cali.
762
00:37:42,571 --> 00:37:43,916
your loss.
763
00:37:47,989 --> 00:37:50,301
okay. this is starting to get
real irritating.
764
00:37:50,327 --> 00:37:52,766
Sarah, you deserve better
than that ass,
765
00:37:53,094 --> 00:37:56,549
and you deserve to have a say
in who i hire to be your partner.
766
00:37:57,636 --> 00:37:58,652
so...
767
00:37:59,637 --> 00:38:02,873
have a look through these, see if there's
anybody in there you'd like to meet,
768
00:38:02,993 --> 00:38:05,359
and i'll do my best to hire them.
769
00:38:08,210 --> 00:38:12,778
just hang on a sec. it's gonna take me a minute
to switch gears from being totally pissed at you to --
770
00:38:12,945 --> 00:38:14,326
you're welcome.
771
00:38:17,227 --> 00:38:18,428
thanks.
772
00:38:36,765 --> 00:38:43,104
www.addic7ed.com
773
00:38:46,515 --> 00:38:51,331
::Italian Subs Addicted::
774
00:39:15,496 --> 00:39:16,559
ha! yes!
775
00:39:16,934 --> 00:39:18,902
see? come on.
776
00:39:19,152 --> 00:39:21,058
you look good in here. it suits you.
777
00:39:21,258 --> 00:39:23,999
i got to admit.
it is a nice view.
778
00:39:24,305 --> 00:39:25,321
yeah. yeah.
779
00:39:25,993 --> 00:39:27,790
yeah. yeah.
780
00:39:28,040 --> 00:39:29,905
hello, chicago!
781
00:39:31,305 --> 00:39:33,946
that's great, isn't it?
so, what -- what was it?
782
00:39:35,023 --> 00:39:37,691
what made you suddenly
decide to change your mind, take the big office?
783
00:39:37,711 --> 00:39:39,304
you kidding me?
784
00:39:39,556 --> 00:39:41,607
i kept a disgruntled employee
785
00:39:41,627 --> 00:39:44,528
partnerless, managed to get
a brilliant tagline killed.
786
00:39:44,544 --> 00:39:46,263
i had a good day.
i earned this.
787
00:39:46,284 --> 00:39:47,354
yeah.
788
00:39:47,560 --> 00:39:49,675
yeah, you certainly did.
789
00:39:51,574 --> 00:39:53,226
hey, about the line, uh...
790
00:39:54,246 --> 00:39:56,463
well, look.
791
00:39:56,759 --> 00:39:57,822
you know, i mean --
792
00:39:58,385 --> 00:40:00,503
- i -- well, thanks for --
- conner, shut up.
793
00:40:00,630 --> 00:40:02,507
we're partners. it's what we do.
794
00:40:08,978 --> 00:40:10,511
Partners...
795
00:40:11,379 --> 00:40:13,347
speaking of partners.
796
00:40:13,605 --> 00:40:15,503
remember these two guys?
797
00:40:16,041 --> 00:40:18,439
- Oh, god.
- going to change advertising.
798
00:40:19,148 --> 00:40:20,987
i haven't seen this in years.
799
00:40:21,389 --> 00:40:24,679
- let's never wear kilts again.
- agreed.
800
00:40:27,098 --> 00:40:28,605
they don't look so bad.
801
00:40:28,776 --> 00:40:31,816
oh, it's stan --
brand manager on dove.
802
00:40:34,117 --> 00:40:35,812
i got to take this.
803
00:40:36,571 --> 00:40:39,322
yeah. yeah, yeah. absolutely.
big office, right?
804
00:40:39,378 --> 00:40:40,828
big phone calls, right?
805
00:40:41,235 --> 00:40:44,887
yeah. okay, good.
well, if you need me, you know,
806
00:40:45,293 --> 00:40:47,043
- right down the hall.
- thanks, pal.
807
00:40:49,282 --> 00:40:51,797
it's mason. hi, stan.
808
00:40:53,188 --> 00:40:56,391
uh, no, amy's not got the --
the results of the brief spectiva yet,
809
00:40:56,414 --> 00:40:59,782
but it -- it went well. i'm sure --
i'm sure --
810
00:41:02,199 --> 00:41:04,213
that's what we do.
811
00:41:04,263 --> 00:41:08,813
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